Grow
Subscriber engagement, customer acquisition and digital sales across mobile channels
×
Transactions / Upstream
Upstream Systems
Acquired by Intersel · July 2025
Transaction at a glance
Acquired by Intersel
July 2025
Mobile marketing technology
45+ emerging markets
Key figures
1.2bn
Consumer reach
370+
Advertisers
3.1bn
Monthly interactions
4,000
Ad experiences delivered
About the transaction
In July 2025, Intersel completed the acquisition of Upstream Systems, a mobile marketing technology company operating across more than 45 emerging markets. The transaction is a significant step in Intersel's principal investment strategy and extends the group's reach into mobile technology and fintech. Intersel Chairman Salim Khoury serves as Executive Chairman of Upstream.
About Upstream
Upstream is a mobile marketing technology company operating across more than 45 emerging markets. Its Grow platform drives subscriber engagement, customer acquisition and digital sales across mobile channels, while its Secure-D platform protects operators and advertisers against mobile ad fraud. Upstream partners with leading Tier-1 mobile network operators across Africa, Latin America, the Middle East and Asia, including Vodacom, MTN, Airtel, TIM Brasil and AIS.
Secure-D
Mobile ad fraud prevention
45+
emerging markets
Africa · Latin America · Middle East · Asia
Strategic value for Intersel
Upstream gives Intersel a scalable technology platform with deep operator relationships across high-growth emerging markets. The acquisition builds on the Chairman's recent focus on fintech and creates a strong platform for further growth.