Hospitality

Mission

Our mission is to achieve significant growth through strategic partnerships that enable us to manage and acquire properties, and to reposition under-performing hotels for growth. With a proven track record in hospitality management, we aim to become one of the leading owner-managed hotel groups in Europe's prime destination cities.

Culture

Our culture is built on shared values and goals: honesty and transparency in everything we do, and a relentless focus on driving value for the assets we manage. Our vision is owner-centric, maximising long-term return on investment by improving and developing:

• Guest satisfaction

• Open flow of information

• Associate satisfaction

• Profitability

• Accountability

These principles have fuelled our success and underpin the long-term business relationships we pride ourselves on.

Marketing and Sales Support

Comprehensive, measurable marketing and sales plans ensure each property is correctly positioned, with market share growth as the key driver of success.

Our approach is proactive. Working with local teams, we develop quarterly sales, marketing and promotion action plans that drive strategy and accountability. We provide market analysis, e-commerce and additional support to each property's sales staff, and work with the marketing and sales team to identify new opportunities and market segments. We also deploy search engine optimisation, e-commerce, direct marketing and social media monitoring.

As a result, our hotels consistently achieve strong RevPAR market share growth by targeting the segments most relevant to each property.

Our centralised revenue management approach maximises revenue across all channels, with the right strategies in place to grow market share and drive profitability.

Our revenue management practice focuses on identifying trends early in the cycle and capitalising on them. Weekly comparisons and analysis are prepared and reviewed on site or by phone, and we meet regularly with each property's revenue manager.

Operations

Each hotel is run day to day by a property-level manager whom we appoint, monitor and oversee. Every property-level department reports directly to Intersel: housekeeping, operations and F&B to Andres Encinas; maintenance to Jean Yared; sales and marketing, revenue management and administration to Paul Gerebtzoff and Yekaterina Ertner; cost control to Ralph Kairouz; and finance to Salim Khoury. HR is generally managed at property level, reflecting the different jurisdictions in which we operate. We provide full operational support to each property through frequent site visits, weekly conference calls and timely reporting, while thorough operational audits ensure that all corporate and franchise procedures are followed and budgetary targets are met.

Solution

We help owners grow revenue, identify expansion opportunities and manage every aspect of their properties, drawing on the full resources of our team.

Results

We are dedicated to helping hotel investors maximise the value of their assets. Through marketing and operational analysis, capital expenditure planning and strategic positioning, we optimise market penetration and control costs to maximise return on investment.

Growth Plan

We aim to add two hotels per year in the near term before accelerating growth, retaining our role as both manager and part-owner. Our focus is on major European cities, with London, Paris and Vienna as our next target destinations, and we are evaluating a development opportunity in Lagos, Nigeria. We source new opportunities through our established network of partners, brokers and financial institutions, including banks and investment funds.